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10. Culture and media
Culture
The relationship between language and culture is multi-faceted and complex. This is no different
for Welsh. Culture is an integral part of our society and identity, and our feeling of nationhood. It has the
ability to empower, and enable increased confidence, skills and employability, which are all integral
to this strategy. It plays an increasingly important role in public life in Wales, including our economy,
health, education and regeneration. Cultural and language awareness need to be celebrated and
harnessed to support prosperity.
The Welsh language is an important facet of Welsh culture, and something we celebrate as a
nation. There also exists a rich culture which is unique to the Welsh language and which is
expressed in many forms. As a nation, we need to do more to celebrate this participatory culture,
or ‘diwylliant’, both within Wales and beyond.
Our attempts to embed a growing awareness of the language to support language use (outlined in
Theme 2) includes not only awareness of the Welsh language but also an appreciation of our rich and
varied culture to provide a holistic context. We also want to see and hear Welsh become more prevalent
in popular culture in all its art forms, in literature, theatre, film and television. The use of Welsh by
role models such as sports people, musicians, actors and other prominent figures and organisations
serves to enhance the status of Welsh as a living language.
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