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stage, while also inspiring the people of Wales to venture forward with confidence. This
includes providing our citizens and visitors alike with an inherently Welsh welcome which
provides a sense of place, and showcases us a bilingual nation. We will continue to ensure that
the language is a visible part of ‘Brand Cymru’, the unified brand for promoting Wales at home
and abroad.

Welcoming and integrating people who move into Wales

The language is a powerful tool to promote integration, and there are many examples where the
language has been the focal point of
such projects.

By embedding awareness of the Welsh language’s place in the world, the Welsh language can also
help us to welcome people who come to live in Wales and include them as part of our society.

Our vision of normalising and building on goodwill towards the language is particularly
important considering the implications of in-migration, and when communicating with
those who move to Wales. Positive discourse and practical support are essential in this
respect, to ensure a full understanding of the communities in which they now live.

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