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Conclusion

Throughout this strategy we have emphasised the long-term approach required to achieve our vision
of a million Welsh speakers by 2050.
We are under no illusion that we have set ourselves a considerable challenge, but with a
mindset of ambition, will and resolve, we are determined to achieve what we have set out to
do.
By ensuring the right balance of planning and focused investment, we are confident that small
but significant gains can be made which will bear fruit as we progress along our journey to 2050.

We understand that the early success of this strategy begins with us as a Government. We
need to be consistent in our approach to our planning, investment and marketing across the
breadth of our
activities so that we fully capitalise on the benefits the Welsh language brings to our society and
economy.
Even so, a Government alone cannot be responsible for the future of the Welsh language. This
Welsh language belongs to every single citizen of Wales and what we as individuals choose
to do with our piece of living heritage is ultimately up to us. Our responsibility as a
Government is to ensure that when that choice is made it is made
without being influenced by experiences that prevent individuals from being able to see, hear and
use the language during their daily lives.

What a Government strategy cannot do is force individuals to use the language. For the
language to truly flourish, we are counting on each and every one of us to embrace the idea of a
bilingual Wales,
We have sought the advice and opinions of organisations, groups and individuals in bringing this
strategy together, we hope now that we are able to each play our part in making it work.

We will continually monitor and evaluate implementation of the strategy. Although our vision
is a long-term one, we recognise that unforeseen events may influence our projections for the
well-being of the language in the future. To mitigate such circumstances, we need to be ready
and willing to be adaptable. This will enable us to respond swiftly to strategic changes without
steering from the main objectives outlined within the strategy. Being able to improve and build
upon how we implement change can only strengthen our aim of realising the vision of a million
Welsh speakers by 2050.

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